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Search Engine Optimization: What Should You Do or What Shouldn’t?


March 8, 2012 at 4:28 pm

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Search Engine Optimization: What Should You Do or What Shouldn’t?

At present all web site entrepreneurs want to make their web site properly search engine optimized. This is because most of the people depend upon search engine to find their desired sites. And that’s why webmasters are becoming interested on online promotion of their site through search engine optimization. This is such a process which can make your site visible to search engine when people will search their query through specific keywords.

You can apply both on-page & off-page SEO for your site. On-page refers to the way where you use your keywords in Meta name, site content, title, topic, header, html tags etc. All of them will be available in your web page. For that reason this is called on-page optimization. And off-page optimization refers to the way of promoting your site to search engine through forums, blogs, web 2.0 sites, Facebook, E-mail marketing those are outside to your site.

Now we must know what we should actually do for proper SEO. Otherwise the site will be negatively ranked instead of improvement.  At first choose a relevant, popular & easy keyword. There are many tools for choosing keywords among them ‘Google Adwords’ is the best of all. Keywords should be well researched or your investment will be failed.   During on-page optimizations please avoid excess use of keywords in content or it’ll bother your visitors.

In off-page optimization most of the SEO experts use wrong ways of optimization. Most of them create fake accounts on forums, blogs etc. & then post a link of his site. Most of these links are deleted by site moderation due to spamming. Besides, spun articles, low quality profile links are also considered as spam by search engines. Only quality content backlink will be helpful for site. So, you should be concern about quality backlinks.

Besides, there are many black hat software & methods that can also make your site highly ranked within a short time. But it’ll be only for a few days. After some days you’ll be caught by Google bot & your site will be punished which make your site negatively ranked & sometimes you may be permanently punished by Google or other search engine.

So, to confirm a proper & quality SEO work you should be conscious about the techniques you’ll apply because the future of your site depends upon your techniques. You should also avoid spamming & black hat techniques for long term optimization.


March 8, 2012 at 4:28 pm

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