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How One Simple Test Optimized My Site & Added $606.71 This Month

March 8, 2012 at 4:41 pm

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Would you like to know about a simple test I did to increase my niche sales by over $600 in a matter of weeks?

I thought you might!

Admittedly, I’ve been neglecting some other projects in order to focus on creating premium content here on this blog.

As you may recall I recently took a trip Affiliate Summit West at the first of the year.  Afterwards I was highly motivated and decided to have a look at some of my other projects that had been sitting idle.

One particular project had terrible code, and massively outdated search optimization.  It was a prime candidate for a fast fix and long term payoff.  The result was an almost immediate increase in sales.

First as a general rule, I recommend cleaning up your html code.

I say this because we’re trying to reach the goal of a highly optimized website.   For the sake of this post I won’t get into a lot of detail why that’s important in terms of optimizing for search.  In any case, I’m going to show you a few tools that make it so easy that you’ll have no excuse not to do this step.

This is most important for static pages.  If you have WordPress or another content management system you can probably skip this step.

Now, you’ll want to save a copy of your page first.  Always save copies when making any code changes!

Then grab a copy of the code or the url.

For the Mac junkies like me, check out TextMate.  For the most part any of or your favorite professional html editors will have this feature.  Look for something like “Tidy” or “Validate”

In TextMate it looks like this… (bundles>HTML>Tidy)

Screen Shot 2012 02 17 at 11.36.11 AM 300x210 How One Simple Test Optimized My Site & Added $606.71 This Month

Paste your code into TextMate, or open the saved copy with it, then run that process. Presto chango, you’ve got cleaned up code!

If you don’t have a utility like that, or gasp, use a PC…then you can try this online tidy utility.

Verify that everything still works and looks correct on the new code , and then upload before proceeding. (that’s why you save a copy just in case something goes weird)

The SEO Checkup

Now that you’re starting on a relatively clean slate, here’s where the magic happens.

I’ve found some incredible tools that even the newest of beginners can use to get superb on-page SEO optimization.

There’s two that I want to focus on, and I recommend using each of them as they both have their own unique benefits.

First head on over to seo site checkup. Type your URL and click “Get Checkup”

Screen Shot 2012 02 17 at 12.02.53 PM How One Simple Test Optimized My Site & Added $606.71 This Month

What follows is an analysis with a long list of on page recommendations.

This first resource covers a lot of detail but it doesn’t do much for explanation.  If you know what these mean, then go through and check it out.  It’s probably the better analysis but not as helpful for beginners.  Start here but don’t do anything yet.


Open up another new tab and go here and check your site again.

Screen Shot 2012 02 17 at 12.19.29 PM How One Simple Test Optimized My Site & Added $606.71 This Month

While this analysis is much shorter, it does a much better job of educating about the results you get. (they even link to a Google patent about semantic units)

There’s a lot to digest, so I’m going to make it easier for you.

The absolutely most important area to focus on is your common keywords and meta information.

Make sure they are accurately reflecting your best keyword for that particular page as well as related keywords.


While you can spend weeks optimizing every last detail, here’s a shortcut (and what I did to improve my own results)

  • Open another new tab, or window in your browser.
  • Search for your target keyword.
  • Copy the top ranked site URL.
  • Run the tool for that site

What you have now is a minimum target for the highest ranked competition to compare against your results.

As an example, on my site I didn’t bother with compression and many of the site speed and technical optimizations (for now).

I simply modified my keywords a bit and corrected some missing related keywords that I noticed other sites had included.

Not surprisingly I started seeing traffic and sales from new keyword combinations almost immediately after the new changes were re-indexed.

If it sounds simple… it is!

But that’s the benefit of having a pro like me to show you the ropes icon wink How One Simple Test Optimized My Site & Added $606.71 This Month

Now get out there and fix your site until it’s a money grabbing, top ranking machine.



This article by the amazing Ross Carrel.



March 8, 2012 at 4:41 pm

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