On our first episode of the new year, we have a roundtable panel of experts who give their opinions on what the biggest trends of 2012 will be. Joining host Robert Tercek are Simon Mainwaring of We First, Martin Beck of the Los Angeles Times, and Maria Armoudian, author of “Kill The Messenger- The Media’s Role in the Fate of the World.”

Also, as a special offer to viewers of This Week in Social Media, Simon Mainwaring has offered 50% off admission to the We First Seminar, to be held on Feb. 1. Go to www.wefirstseminar.com and enter code THISWEEKIN to redeem your coupon!

TIMECODES:
00:00-00:45 Welcome to 2012!
00:45 Introducing Simon Mainwaring and We First!
1:08 Maria Armoudian, author of Kill The Messanger
1:31 Martin Beck, Social Media Editor for the Los Angeles Times
02:35 The Showdown: Facebook vs. Google+
03:00 Simon Mainwaring on Google, and how they will succeed in their Google+ venture
03:45 Robert on the traditionally weak Google UI and the improvements in that area
04:46 Martin Beck on Google+ brand pages
06:40 Is Facebook a pedastal?Has the meaning of the word “Friend” changed?
07:30 Simon Mainwaring: When Google is quiet, LISTEN UP!
08:12 Did Facebook screw up when they turned off their blog support feature and moved to notes?
12:35 Twitter as a “pull quote”
12:59 Twitter as a repeater mechanism, or amplifier
14:03 LA Times use of Twitter
16:30 Finding credibility in the Social Media era
16:59 Simon Mainwaring on the effect of authenticity demands on modern social media
18:00 Why CEO’s don’t blog!
19:05 Why putting a human face on your company has value
20:00 The effects of social networking on politics according to Maria Armoudian
20:45 Simon Mainwaring on the dynamic of the “Man, Woman, and the Machine.”
23:00 Distribution channels and how they affect the conversation
24:29 Martin Beck: print journalism has 5 years to live
25:00 Maria on the dangers of misinformation
28:00 Are media industries being killed by the internet, or changed?
28:40 Does shortening our messages dumb our audiences?
30:00 Arab spring!
30:30 Growing media in the middle east
32:00 Using quadcopters to surveil police activities
33:00 There is still a power structure at play in social media revolutions; Tunisia would never have happened if the military hadn’t sided with the protesters
34:30 The disappearance of privacy in 2012
36:00 Simon Mainwaring on the universal nature of social media
37:00 Robert Tercek: biggest trend for 2012 will be the increasing prominence of social media in politics
38:00 Introducing the We First Social Branding Seminar! Viewers of This Week in Social Media get 50% off admission by going to wefirstseminar.com and enter code THISWEEKIN
39:15 Wrapping up

1. The biggest thing is CONTENT, CONTENT, CONTENT, you now must create content to get ranked higher! It should be interesting, relevant, fun, whatever your audience will share.

2. Be sure to create your own content, or if you are using content from another source, make sure that you quote the author or source in the article.

3. Its all about videos and photos these days, videos and photos are the most shared content online today. Making your own video is even better. Make sure that it is never more than 4 minutes long.

4. When posting content on social media sites always think about trying to draw people back to your website which promotes your services and creates brand awareness for your business.

5. After each blog post on your website, make it’s easy for visitors to share your content. ie. ‘like’, ‘tweet’, & ‘share’ buttons.

6. When creating content, change your mind set from ‘how do we get a sale’ to ‘how do we help people’

7. Don’t over think it too much; content on social media platforms usually has a shelf life of around 72 hours.

8. Use your 10 top keywords in all content & on all platforms, to help you ‘Get Found’ online by your potential customers.

9. Last but not least, when creating content remember to; be yourself, be dynamic, be unique, be relevant, be up to date, be smart!!!!

This Article by the Amazing Tracey Jarvis

Source

http://socialmediagirl.com.au/2011/06/google-has-changed-the-rules-again/

Manage All Your WordPress Sites From One Dashboard

With ManageWP, logging into each of your WordPress sites individually is a thing of the past. With their unique one-click login technology, you can quickly access all of your dashboards from one central location. This saves you time, money and a lot of headaches, especially if you run a large number of blogs.

Not only does ManageWP allows you to post to all your blogs, the service will also let you upgrade WordPress, plugins and themes across all of your sites with just the click of a button. Install plugins and themes on multiple sites at once from all of your favorite sources. You also get a suite of SEO solutions, and automatic backups so you’ll never have to worry about losing any of your blogs. Setting up a new blog is a simple push button operation with ManageWP. The service even includes a clone tool to instantly clone any of your existing WordPress sites from one domain, sub-domain, or folder, to another.

With all of your sites under one roof, carrying out bulk operations become easy. Whether you want to post an article to multiple sites, manage your blogroll links, or add users, ManageWP has you covered. Watch the video below to see some of ManageWP’s awesome features.

Help Improve ManageWP and Win a $1000+ Business Account

ManageWP is looking for new features to add to their service. They’re giving away one annual business license for 25 websites to the visitor who suggest the best idea for a new feature. All you have to do is write your idea(s) in the comments below. ManageWP will select a winner next week, and that person will win a one-year ManageWP business license worth over $1,000.

When you look at all the features ManageWP already has, it’s going to be hard to come up with a new one. The best way to get ideas for new features is to try the current service. Luckily, ManageWP does allow you to try them out for free. I’m sure once you start using it, you’ll come up with some great new feature ideas. Good luck and enter now.

Click Here to Try ManageWP for Free

This Article by the Amazing John Chow

Source

http://www.johnchow.com/how-to-manage-all-your-wordpress-sites-from-one-dashboard/

The whole point of this post is to make you think of your end goal, where you want to go with your online business. Every day your working on your business, don’t just think about how much you made that day but how much your going to make for investing an additional day into your business when you go to sell your blog/company. Some of these guys were worth $30,000 a day – now that’s what gets me excited about blogging.

In my head, I have already decided I’m going to sell my blog network for millions of dollars. Here’s the clever thing about what I’m doing:

Here in the UK, if I make over £150,000 a year, I have to pay 50% (actually 51%) of anything over that to the government which makes it quite an easy decision to not take the money out of the company but instead to invest it in it. So my whole game plan is not take a big salary, live within my means and invest every penny into my business so that I can grow it to the point where it gets millions of visitors every month and ideally make me 7 figures a month also. If I keep reinvesting, growing my business for a few short years I will then be in position to sell the company for lets say a cool £10,000,000. On the first £2 million I have to pay 10% tax and then 18% after that. For me, the best part of this isn’t so much the financial side, it’s the fact that I would of built something amazing, something to be proud of, the money is just a bonus! This reminds me of this saying:

Entrepreneurship is about living a few years of your life like most won’t, so that you can live the rest of your life like most can’t!

Now think big and get inspired!

#1 Ugo.com – Sold For: $100 million

Founded: 1997

Year of Sale: 2007

Approximate Daily Worth:  $27,397

The website Ugo was founded in 1997 as Unified Gamers Online  (UGO) by Chris Sherman.Action World Inc. bought them very early on and decided to rename the business. They changed the name to  UGO Networks, however the name didn’t stick for long as it was once again changed to Online Underground. Eventually it was sold on to the Hearst Corporation approximately $100 million.

#2 Fotolog – Sold For: $90 million

Founded: 2002

Year of Sale: 2007

Approximate Daily Worth:  $49,315

Fotolog was founded by Scott Heiferman, in 2002, and unfortunately the site began to have problems just 3yrs later in 2005 when the amount of visitors and members started to become too much for the websites servers. The website itself currently receives over 20 million unique visitors each month and was sold to Hi-Media Group for the tidy sum of $90 Million.

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#3 Consumersearch - Sold for: $33 million

Founded: 1999

Year of Sale: 2007

Approximate Daily Worth:  $11,301

Consumersearch was founded by co-founders Derek grew and Carl Harmaan in 1999, the pair also owned a privately held corporation at the time. The website sold for a huge $33 million and the news was first released by the New York Times Co. The buyers,  About.com are also owned by the New York Times Co. In 2009 the website was honored in the 13th annual webby awards competition.

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#4 TechCrunch – Sold for: $30 million

Founded: 2005

Year of Sale: 2010

Daily Worth: $16,438

TechCrunch is a very well-known website publication, which is well grounded within the technology and gadget niche’s. The blog was first founded in 2005 by Michael Arrington, and the first time it was published live online was on June 11, 2005. It’s astonishing that in just five years Michael had created such a unique website which was full of valuable  content and managed to sell the website for a total of $30 million to AOL.

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#5 PaidContent – Sold for: $30 million

Founded: 2002

Year of Sale: 2008

Daily Worth: $13698

Paidcontent was founded by Rafat Ali, in 2002, and was basically an online resource for; information, analysis and news. Rafat Ali the founder of the website, was a journalist and so the website itself was a natural progression for him. In the end the website was eventually brought out by Guardian Media Group $30 Million (2008) Ali Rafat however is still part of the website, and is currently working for the company as an editor.

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#6 Tatter and Company – Sold for: $30 million

Founded: 2002

Year of Sale: 2008

Approximate Daily Worth: $13698

Tatter and Company or TNC as it is also known, was founded by Chang-Won Kim and Chester Roh, they formed the company in 2002. Tatter and Company itself was and still is a blogging platform for the Korean nation. I’m sure it is not a major surprise that the company was purchased by  Google for the sum of $30 Million, in 2008.

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#7 Ars Technica – Sold for: $25 million

Founded: 1998

Year of Sale: 2008

Approximate Daily Worth: $6849

Ars Technica was founded by Ken Fisher, in 1998 and quickly became one of the top and most authoritative blogs with the technology industry. The site provided a great amount of news and sometimes reviews on their chosen niche. The website was purchased by Conde Nast Publications for $25 Million in 2008,  a decade since the year it was founded.

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#8 Weblogs.com – Sold for: $25 million

Founded: 2003

Year of Sale: 2005

Approximate Daily Worth: $34,722

Weblogs Inc was created by Brian Alvey and Jason Calcanis in 2003, with the help of an investment from Mark Cuban. In the early days the business was initially set up for professional readership, they also had a number of other websites running alongside Weblogs, in fact there were approximately a dozen websites in total. Weblogs was purchased in 2005 by AOL to the tidy sum of $25 Million.

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#9 Livejournal.com – Sold for: $25 million

Founded: 1999

Year of Sale: 2007

Approximate Daily Worth: $8561

LiveJournal just as the name suggests was a virtual community where users could keep a blog or an online digital diary, through their free open source server technology. They didn’t stop there though, they had the software allowing users to easily create blogs and diaries online they even allowed for calendars, polls, and even have guest writers. The website sold for approximately $ 25 million to Six Apart  in 2007.

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#10 Bankaholic.com – Sold for: $15 million

Founded: 2006

Year of Sale: 2008

Approximate Daily Worth: $20547

Bankaholic is the creation of founder John Wu who also created CB Land Investments. The website itself was an online banking marketplace which basically provided its customers with credit card offers as well as interest rates and personal financial advice. The website eventually sold for $15 Million to BankRate and now has a hefty team of banking and financial professionals behind it so who knows where it could go? maybe it will be worth double the amount in a year or so.

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#11 Deadline Hollywood – Sold for: $14 million

Founded: 2006

Year of Sale: 2009

Approximate Daily Worth: $5479

Deadline Hollywood started off  as a column in the LA weekly, in 2002 by Nikki Finke. The column itself was basically an informative entertainment column based around the lifestyles of the rich and famous. Nikki decided to take her now well-known columnto the online world, and the site first went live in 2006 as a blog. She decided upon calling it the ‘Deadline Hollywood Daily’. It was so popular that in 2009 the Mail Media Corporation bought it from her in a lucrative deal with $14 million. The website has since been changed to deadline.com.

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#12 Wonkette – Sold for: $12 million

Founded: 2004

Year of Sale: 2006

Approximate Daily Worth: $16438

Wonkette is a website that was established in January 2004, it was part of the Gawker Media Network, and it’s founding editor was Ana Marie Cox, who has also been the editor of the well known website suck.com. Gawker Media thought a downturn in the internet boom was on the horizon, and not wanting to lose all the money they had poured into the website they sold it. The buyers were Ken Layne and his business partners, paying  $12 Million in 2006. It’s also worth mentioning that Ken Layne was also the editor of the site at the time he and his partners bought it.

#13 Celebrity baby blog -Sold for: $10 million

Founded: 2004

Year of Sale: 2008

Approximate Daily Worth: $6849

Celebrity Baby blog was created by Danielle Friedland in 2004, and as you can see from the name of the blog,  the topic is pretty obvious. Yes that’s right it’s another blog about famous babies. With celebrities a current trend at the time (when are they not, right?) and her website gaining a very steady stream of visitors,  She managed to sell the blog to Times Inc in a deal worth $10 Million. Not bad for a blog based on babies, the blog has also changed names since to babyrazzi.com.

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#14 Tree Hugger – Sold for: $10 million

Founded: 2005

Year of Sale: 2007

Approximate Daily Worth: $6849

Tree Hugger was the brainchild of Graham Hill, an environmentalist entrepreneur who knew how to use technology to his advantage. He managed to sell the blog to the Discovery Communication for a neat and tidy sum of $10 Million in 2007. You got to admit there’s probably not that many tree huggers out their worst $10 million!

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#15 Freakanomics -Sold for: $8 million

Founded: 2005

Year of Sale: 2007

Approximate Daily Worth: $10958

Freakanomics, was founded by Stephen J. Dubner, in the year 2005  and was sold just two years after it was first created. Stephen was a professional journalist for the New York Times, when he started the blog, which was actually created after the huge success of Dubner’s book, which was also called ‘Freakanomics’ . The website was eventually bought out by the New York Times the sum of $8 million.

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#16 The Consumerist – Sold for: $7 million

Founded: 2005

Year of Sale: 2008

Approximate Daily Worth: $7305

The Consumerist, is yet another website which was developed by the Gawker Media Group, there doing quite well aren’t they? Anyway, Joel Johnson was the editor-in-chief although the site was originally the idea of Nick Denton and Lockhart Steele both of whom are highly ranked within the Gawker Media Group. They decided to sell the consumerist to Consumer Media LLC when they were offered around $7 Million. I think I may have sold for that price too!

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#17 World Hum – Sold for: $6 million

Founded: 2001

Year of Sale: 2007

Approximate Daily Worth: $2739

World Hum is a very highly regarded and award-winning magazine-style blog which was created by Jim Benning and Michael Yessis. The pair were obsessed with travel and decided to create the blog as an outlet for their passion. Within the blog they had all sorts of various categories; how-to sections, question-and-answer sections and where the best places to travel were, as well as how to get there and where to stay once you arrive. Eventually the Travel Channel decided to make them an offer in 2007  to the tune of $6 Million, which they just couldn’t turn down. I can’t say I blame them though.

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#18 Arseblog – Sold for: $5 million

Founded: 2006

Year of Sale: 2007

Approximate Daily Worth: $13698

Arseblog, yes I know you’re properly all sniggering, well at least those of you in the UK as it is a bit of a naughty word but anyway,  the website was created by Andrew Managan in 2006,m due to his undying loyalty to the football team Arsenal FC (Soccer to all of you reading this in the US). In 2007 Andrew was made an offer god-father style, one he definitely could not refuse $5 million by the company Ole Ole. The site has since changed it’s name to Ole Ole.

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#19 GardenRant – Sold for: $1.3 million

Founded: 1996

Year of Sale: 2007

Approximate Daily Worth: $395.73

GardenRant was formed in 1996 by gardening enthusiast Susan Harris, mainly as a way to share her thoughts, tips and advice as well as sharing event details and special promotions. Though you may think that there wouldn’t be much value in a gardening blog it actually did amazingly well and was eventually bought out by the company GardenWeb for a rough figure of around $1.3 Million, not bad for a blog talked mostly about flowers. Never underestimate the power of any niche community, big or small!

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#20 Politicshome – Sold for: $1.3 million

Founded: 2008

Year of Sale: 2009

Approximate Daily Worth: $3561

Politicshome was founded just two years ago in 2008 by Stephan Shakespeare, who is also the founder and CEO of YouGov, which is basically an Internet-based market research company. After just one year of the blog being online, Stephan managed to sell the business in a very successful deal with Conservative politician Michael Ashcroft. The deal was worth an approximate $1.3 million.

This Article by the Amazing Michael Dunlop

Source

http://www.incomediary.com/20-top-blog-sales-sell-your-blog-for-millions

It’s important to have an understanding of all the points covered. Particularly “relevance”, which we’ll discuss more in the next post.

First, let’s focus on the “Hub & Spoke” system (see image) that Phil mentioned in the beginning of this section (page 9).

You may be familiar with this term as it relates to Link Wheels or SEO methods, but it also applies to blogging. Your blog is your primary hub, the one property you own and control, with the spokes being all of the channels & methods you use to reach out to your readership and bring targeted traffic into your blog…

Your Blog: Your Hub

Your blog or website is the one property that you own, and have complete control over. While Facebook may be hot, Google+ on the rise, and who knows what may come down the pike next… you do not own these properties, and you have very little control over those channels.

The spokes should each have a life of their own, but your main objective should always be to funnel traffic back to your blog – and ultimately onto your Mailing List where you can communicate with them in a more controlled way.

Your blog should always be your “core”, and the source for all of the content you share through your “spokes”. While this may seem like a no-brainer, I’ve seen plenty of people neglect their blog to build active Facebook Pages – or create a Facebook Page in place of a blog, even. Shocking, but true!

There are a number of reasons you should focus on your property above all the others, including:

• to build your mailing list
• because other properties are out of your control
  ie could get deleted, blocked, or lose mass appeal
• to get more visibility to ads & advertisers
• to improve traffic stats for higher ad rates
• because blog posts & pages rank long-term!
• to improve the overall value of your property

Basically, it should ALL start and end at your blog. Make sure you are investing at least as much time on your own property as you are across your social media channels and other “spokes”.

Note: Merchants, Sponsors and Advertisers will be analyzing engagement on your blog. While your “social media rank” will be important too, they are most interested in how engaged your readers are ON your blog.

The Spokes

The spokes are your social media channels such as Facebook, Twitter, Pinterest, Tumblr, Google+ – and even your RSS Feed and Mailing List.

They are each a means of reaching out to your market where they are or where they most prefer to get their content updates.

Note: It really doesn’t matter if you don’t like Twitter (or Facebook) and don’t *want* to use it. Go where the people are, go where your market is, and serve your market!

While your ultimate goal should always be to funnel traffic (fans, subscribers, followers, etc) back to your blog or website, you want to have strong engagement on each of your “spokes” as well. Strive for high response rates, ask leading questions, and build out strong properties that entice people to stay engaged with you.

Your “Social Media Rank” is very important to your overall marketing strategy, and even to the ranking of your blog/site’s pages and posts in the major search engines. So it shouldn’t be ignored by any means. Just keep in mind that your primary objective is to hook it into your main property.

How It All Works Together

I know it seems like a lot to manage. You write content, publish blog posts, share them on your social media channels, email your list, yada, yada, yada…

Do you ever feel overwhelmed with it all??

Honestly, it just *seems* like a lot. The overwhelm usually comes in when you go about trying to find ways to “automate” it. This plugin, that program, this option, etc. None of that is really necessary in my opinion.

There’s smart automation such as using Aweber’s Blog Broadcast feature to automatically send updates to your mailing list, but when it comes to my social media channels… I update them all manually.

It only takes a few seconds to post your new blog post to Twitter, Facebook, Google+, Tumblr, etc after it’s published. And updating manually gives you the opportunity to use appropriate @’s and hashtags and tags that will improve your reach on each of those channels.

I would love to hear your thoughts. How do you manage your blog, your social media channels, and your content distribution as a whole?

Where do you get frustrated, or feel most confused with the process?

Like I said, in the next post in this series we’ll discuss Relevance. Stay tuned, as this is a crucial element to your blog’s success!

This Article by the Amazing Lynn Terry

Source

http://www.clicknewz.com/3275/your-blog/

I thought you might!

Admittedly, I’ve been neglecting some other projects in order to focus on creating premium content here on this blog.

As you may recall I recently took a trip Affiliate Summit West at the first of the year.  Afterwards I was highly motivated and decided to have a look at some of my other projects that had been sitting idle.

One particular project had terrible code, and massively outdated search optimization.  It was a prime candidate for a fast fix and long term payoff.  The result was an almost immediate increase in sales.

First as a general rule, I recommend cleaning up your html code.

I say this because we’re trying to reach the goal of a highly optimized website.   For the sake of this post I won’t get into a lot of detail why that’s important in terms of optimizing for search.  In any case, I’m going to show you a few tools that make it so easy that you’ll have no excuse not to do this step.

This is most important for static pages.  If you have WordPress or another content management system you can probably skip this step.

Now, you’ll want to save a copy of your page first.  Always save copies when making any code changes!

Then grab a copy of the code or the url.

For the Mac junkies like me, check out TextMate.  For the most part any of or your favorite professional html editors will have this feature.  Look for something like “Tidy” or “Validate”

In TextMate it looks like this… (bundles>HTML>Tidy)

Paste your code into TextMate, or open the saved copy with it, then run that process. Presto chango, you’ve got cleaned up code!

If you don’t have a utility like that, or gasp, use a PC…then you can try this online tidy utility.

Verify that everything still works and looks correct on the new code , and then upload before proceeding. (that’s why you save a copy just in case something goes weird)

The SEO Checkup

Now that you’re starting on a relatively clean slate, here’s where the magic happens.

I’ve found some incredible tools that even the newest of beginners can use to get superb on-page SEO optimization.

There’s two that I want to focus on, and I recommend using each of them as they both have their own unique benefits.

First head on over to seo site checkup. Type your URL and click “Get Checkup”

What follows is an analysis with a long list of on page recommendations.

This first resource covers a lot of detail but it doesn’t do much for explanation.  If you know what these mean, then go through and check it out.  It’s probably the better analysis but not as helpful for beginners.  Start here but don’t do anything yet.

Next…

Open up another new tab and go here and check your site again.

While this analysis is much shorter, it does a much better job of educating about the results you get. (they even link to a Google patent about semantic units)

There’s a lot to digest, so I’m going to make it easier for you.

The absolutely most important area to focus on is your common keywords and meta information.

Make sure they are accurately reflecting your best keyword for that particular page as well as related keywords.

POWER TIP:

While you can spend weeks optimizing every last detail, here’s a shortcut (and what I did to improve my own results)

• Open another new tab, or window in your browser.
• Search for your target keyword.
• Copy the top ranked site URL.
• Run the tool for that site

What you have now is a minimum target for the highest ranked competition to compare against your results.

As an example, on my site I didn’t bother with compression and many of the site speed and technical optimizations (for now).

I simply modified my keywords a bit and corrected some missing related keywords that I noticed other sites had included.

Not surprisingly I started seeing traffic and sales from new keyword combinations almost immediately after the new changes were re-indexed.

If it sounds simple… it is!

But that’s the benefit of having a pro like me to show you the ropes

Now get out there and fix your site until it’s a money grabbing, top ranking machine.

Enjoy

This article by the amazing Ross Carrel.

Source

http://promotedprofits.com/how-one-simple-test-optimized-my-site-and-added-606-71-this-month/

PPC or pay per click is a common form of advertisement today. As a freelancer you’ve lots of opportunity to earn money by PPC or PTC sites. To earn from a PPC site you’ve to register their. Normally you need not any registration fees. But some sites take fee for registration. It depends upon their services. In normal PPC sites you’ll receive some advertisements daily & you’ve to click them. You’ll be paid for per click & for that reason the service is told pay per click or PPC.

A huge number of people rely on PPC sites as their earning source. More than 1 million new accounts in PPC sites are opened per month around the world. As a result the number of bux sites is increasing every day. But there are also many scam sites those will not pay you for your work. They’ll give you affiliate links & ads to click. And you see your account balance is increasing also. But during money withdrawal you’ll see that your withdrawal request is not accepted & you’ll be scammed. There are some other types of sites those will take money from you & after a certain they’ll escape or make their site offline.

So, to keep you save from being scammed you can take some steps before registration.

•    The best way of choosing a site is taking suggestion for your friend or any other familiar persons whom were paid from this site before.
•    If you don’t have any familiar person then you can see the web site review from popular review sites.
•    You can also visit PPC forums & ask there about your desired site. You’ll get some answers from them.
•    The trusted sites contain SSL certificate. So, you can also verify your site by SSL.
•    Besides, you can also test the withdrawal option. Normally moneybookers & alertpay are used for withdrawal. So, you can also contact to moneybookers or alertpay authority to ask about the site. If they give you green signal then you can easily rely on this site. And this is the best way of verifying the site.

So, to use PPC sites always be careful about scamming because thousands of people are being deceived daily by scam sites. And if you find any scam site try to spread it everywhere trough online social media. Then a lot of people will be safe from being pretended by fraud sites.

At present all web site entrepreneurs want to make their web site properly search engine optimized. This is because most of the people depend upon search engine to find their desired sites. And that’s why webmasters are becoming interested on online promotion of their site through search engine optimization. This is such a process which can make your site visible to search engine when people will search their query through specific keywords.

You can apply both on-page & off-page SEO for your site. On-page refers to the way where you use your keywords in Meta name, site content, title, topic, header, html tags etc. All of them will be available in your web page. For that reason this is called on-page optimization. And off-page optimization refers to the way of promoting your site to search engine through forums, blogs, web 2.0 sites, Facebook, E-mail marketing those are outside to your site.

Now we must know what we should actually do for proper SEO. Otherwise the site will be negatively ranked instead of improvement.  At first choose a relevant, popular & easy keyword. There are many tools for choosing keywords among them ‘Google Adwords’ is the best of all. Keywords should be well researched or your investment will be failed.   During on-page optimizations please avoid excess use of keywords in content or it’ll bother your visitors.

In off-page optimization most of the SEO experts use wrong ways of optimization. Most of them create fake accounts on forums, blogs etc. & then post a link of his site. Most of these links are deleted by site moderation due to spamming. Besides, spun articles, low quality profile links are also considered as spam by search engines. Only quality content backlink will be helpful for site. So, you should be concern about quality backlinks.

Besides, there are many black hat software & methods that can also make your site highly ranked within a short time. But it’ll be only for a few days. After some days you’ll be caught by Google bot & your site will be punished which make your site negatively ranked & sometimes you may be permanently punished by Google or other search engine.

So, to confirm a proper & quality SEO work you should be conscious about the techniques you’ll apply because the future of your site depends upon your techniques. You should also avoid spamming & black hat techniques for long term optimization.